Agency—Jones Knowles Ritchie NY
JKR Impossible Creative Team:
Global ECD—Lisa Smith
CD—Alex Boulware
Design Director (Identity)—Gustavo Dao
Design Director (Launch)—Jay Chapman
Copywriter—Joe Schott
Senior Designers—Pablo Kahn,  Sophia del Plato, John Vetter, Daniel Brokstad, 
Pat Iadanza
Illustrator—Sophia Del Plato
Motion Director—Stubbs Johnston
Motion Design & Animation—Griffin Keller and Kaitlyn Chandler
3D Renderer (Packaging)—Abesalom Kavelashvili
Photography (Product)—Bobby Doherty
Photography (Lifestyle)—Grant Cornett
Custom Typeface created by Colophon Foundry